How to attract patients in today’s rapidly changing digital economy?
Hi! I am Madeline Silva, and for those of you who don’t know me, I teach holistic doctors, healers, and practitioners how to thrive in today’s rapidly changing patient-driven economy. It’s not business as usual.
I’m going to be talking about how healthcare marketing is shifting and changing in today’s crazy economy.
You may be wondering why healthcare marketing strategies that used to work is no longer working or at least not working as well.
The number one reason is that patients are now more educated than ever before in history. Information that used only to be available to doctors, hospitals, and prominent organizations are now available to your patients with just a few clicks on their phone.
I’m sure you’ve had the experience of a patient walking into your practice with a folder filled with articles and research that they have found online.
Patients are no longer willing to blindly follow the recommendations of a doctor
Patients are becoming empowered by the easy access of information available to them online, and it’s rapidly changing how they are relating to healthcare providers.
Empowered patients are looking for doctors and healers that want to partner with them. To help them find the best health solutions not just tell them what to do, but explain why, and help them weigh the pros and cons. As well as, offer several different options for them to choose from.
Empowered patients are changing the way dentists, chiropractors, naturopaths, physical therapists, acupuncturists, neurologist and other healthcare providers need to market your services.
So what is the best marketing for today’s patient-driven economy for your holistic health practice?
I call it Mission Based Marketing. It is marketing that leads by inspiring your community with your Mission Based Purpose for your practice and life’s work.
It’s about being generous. Sharing your expertise openly, long before a patient has ever made it into your office. Letting them know how and why you want to make an impact on health care, the world, and your community.
Your mission may be the real reason behind why you decided to become a healer, doctor or practitioner in the first place.
You may have a compelling story of your own of how you found your way to become an empowered patient, that inspired you to become the doctor, healer, and practitioner that you are today.
Your mission is usually something deeply personal, maybe even controversial. It often times feels vulnerable to speak about.
But I’ve found that after working with hundreds of holistic doctors, healers and practitioners over the years that this is precisely why your patients want to hear about your mission – because it’s authentic, genuine and it comes from your heart.
If you are a holistic doctor, healer or practitioner who wants to learn how to create your Mission Based Marketing campaign, here are some great examples of fantastic healthcare heroes for you to model after.
Join our private Facebook group for Healthcare Heroes. Where holistic doctors, healers, and practitioners share their best Mission Based Marketing strategies and tactics with each other. Together we are on a mission to put Health back into Healthcare.
Hi, I’m Madeleine Silva. I teach chiropractors, dentists, physical therapists, medical doctors, naturopaths and other doctors & healers how to thrive in today’s rapidly changing patient-driven digital economy. Because it’s not business as usual. If you want to be part of a group of forward-thinking health professionals on a mission to transform healthcare – join us at Healthcare Heroes