Merging Your Brick & Mortar Practice with Today’s Patient Driven Digital Economy

 

I’m not your typical practice management coach. I don’t believe in cookie-cutter coaching programs that teach you who to be and what to say in order to be successful.

I want you, more than anything else, to find your own sweet spot, based on your values and ideas of what success looks like.

If you’re not sure what the vision for your practice and life is or you’re feeling confused and overwhelmed trying to figure out what to do next, I can help. Once you’re clear on what you want to create, we can get busy working on how to make it happen – that’s the easy part!

I work with my clients in three distinct areas – Marketing, Systems, and Delegation. You can read more about my philosophy and passion for each subject below.

How to Get Started

If you’re brand new in practice or you don’t have enough new patients this is for you:

  1. Join my private Facebook group Healthcare Heroes to receive support in growing your practice, influence, and income through my FB live videos, interview series, cherry-picked articles, and resources. Be part of a community of like-minded holistic practitioners committed to transforming healthcare.
  2. Enroll in my 6-week group coaching program The Empowered Patient Journey to create a turn-key marketing system to fill your new patient appointments today and forever more.
  3. Read my blog. Start with the Top 7 Healthcare Marketing Mistakes Health Professionals Make and click your way through the series.
  4. Download my free eBook 3 Simple Steps to Attract Your Dream Patients on Facebook.

  5. Feeling overwhelmed? Schedule a free, no obligation Clarity Call to get clear about what the single most important thing you need to work on right now to get the fastest results for your practice. Once we know what that one thing is, I’ll give you my best actionable advice to help you take the next step.

    If you already have your marketing dialed in and you’re finding yourself feeling overworked and underpaid this is for you:

  1. Schedule a free, no obligation Clarity Call to get clear about what the single most important thing you need to work on right now to get the fastest results for your practice. Once we know what that one thing is, and we’re still both excited about the possibility of working together, we talk shop. I’ll answer any questions you may have about my 1-on-1 coaching programs.
  2. Join my private Facebook group Healthcare Heroes to receive support in growing your practice, influence, and income through my FB live videos, interview series, cherry-picked articles, and resources. Be part of a community of like-minded holistic practitioners committed to transforming healthcare.

Part I: Mission Based Marketing

For as long as I can remember I’ve been telling myself that I don’t like marketing.

But what I’m beginning to realize is that I just can’t stand that forced, in your face, hard sell. That’s all about making a sale and has very little to do with being of service.

The type of marketing and sales tactics that cultivates scarcity and tried to create some kind of ‘guru’ status for the owner.

But now, as I’m beginning to see this shift in the economy, and in healthcare specifically, I’m beginning to get really excited!

You see the whole economy is moving away from the sleazy sales tactics toward the stuff that matters to you and me. The real stuff.

I call it Mission Based Marketing’ – the ultimate healthcare marketing strategy.

It’s all about how to serve your people from a place of generosity, from a deep place of caring and longing to make a difference in peoples’ lives and the world.

Where you cultivate a message that is so purely you, that it might bring tears to your eyes when you realize that being your most authentic self, will also be your most powerful marketing.

When you combine the magic of your unique brilliance with the stuff you’re absolutely on fire about, you’ll have materialized your legacy work.

Now the really cool thing, and maybe even surprising, is that this is what your people want from you more than anything. This offering of your heart, expertise, and leadership.

So, it turns out, that I actually LOVE marketing. As long as it’s about you, my clients, and not just about making me look cool. As long as it’s about making a real difference in this world and not just about making a buck.

This is the type of healthcare marketing that you and I were made for.

Check out the details of my 6-week group coaching program The Empowered Patient Journey for holistic doctors, healers, and practitioners to learn the fastest way to create a community of raving fans and emerge as the Healthcare leader of your city. 

Once you have your marketing dialed in, it’s time to get your systems in order so that you don’t get stuck working too many hours just trying to keep everything going. You really can create a successful business on your terms. 

Part II: Simple Practice Systems

I love systems, structure & organization. I always have. Probably always will.

My clients…not so much!

They’re the creative type. Systems, structure, and organization feel like being boxed in. It seems to require them to tame their creative, passionate spirit. The benefits of a having a business that runs like a well-oiled machine, never quite measured up to the fulfillment of living in the midst of flow, spontaneity, and creativity.

I get it. Because up to this point most of the structure you’ve encountered has been forced upon you by a well-meaning consultant (or spouse) wanting you to emulate the systems, structure & organization that has worked wonders for them.

Let’s be honest, anytime you’re trying to be someone you’re not, you end up feeling as twisted up as a contortionist at Cirque Du Soleil. It just doesn’t work.

And if you’re constantly being pulled away from the work you’re most passionate about to tend to breakdowns, hassles or emergencies in your business, it’s no wonder you’re beginning to resent the business side of things. It’s become the necessary evil that you just can’t break free from.

But there is a different way.

I’ve built my life & business with freedom as the foundation.

Surprisingly, what I’ve discovered is that structure = freedom.

When you create your systems, structure & organization to support your creative workflow – rather than trying to fit your creative work into some arbitrary structure – you’ll have more time, energy and resources available to do what you love most in your practice.

That’s the goal!

With both your marketing and systems squared away, it’s time to get the support you really need to enjoy the fruits of your labor. It’s time to make money while you’re on a beach on Maui or skiing in Aspen. 

Part III: Delegation Made Easy

I’ve failed forward more with delegation than anything else in my business. It literally took me over a decade to find my way to becoming a stellar boss with an amazing team. But every growing pain, hair-pulling frustration, and stab-me-in-the-eye-now feeling has been worth it!

Because nothing, absolutely nothing, frees you up more in your business than a team that got your back.

Since my journey has been so painstakingly slow, filled with some crazy curve balls, I’ve literally became a master by mapping out every step, tracking every nuance and figuring out the exact action to take to get the most out of your team – be it vendors, employees, associates, assistants, partners or virtual assistants – so you don’t have to.

The #1 reason you – and most every other small business owner for that matter – struggle with delegation is because you’re doing the steps out of order.  Imagine if you applied that same haphazardly approach to learning how to drive, throwing in the clutch at random, missing the break altogether or forgetting to shift gears. It would result in a pretty bumpy ride. Not much different than your roller-coaster ride trying to find, keep and manage the right people for your business.

But just like you quickly became a pro at driving once you had an instructor by your side, learned the steps to take when driving, and you got just how FREEING it would be to have wheels! Mastering delegation with the right support and mindset will be a breeze. Pinky Swear.

Which Option is Best for You?

If you’re brand new in practice or you don’t have enough new patients this is for you:

  1. Join my private Facebook group Healthcare Heroes to receive support in growing your practice, influence, and income through my FB live videos, interview series, cherry-picked articles, and resources. Be part of a community of like-minded holistic practitioners committed to transforming healthcare.
  2. Enroll in my 6-week group coaching program The Empowered Patient Journey to create a turn-key marketing system to fill your new patient appointments today and forever more.
  3. Read my blog. Start with the Top 7 Healthcare Marketing Mistakes Health Professionals Make and click your way through the series.
  4. Download my free eBook 3 Simple Steps to Attract Your Dream Patients on Facebook.
  5. Feeling overwhelmed? Schedule a free, no obligation Clarity Call to get clear about what the single most important thing you need to work on right now to get the fastest results for your practice. Once we know what that one thing is, I’ll give you my best actionable advice to help you take the next step.

If you already have your marketing dialed in and you’re finding yourself feeling overworked and underpaid this is for you:

  1. Schedule a free, no obligation Clarity Call to get clear about what the single most important thing you need to work on right now to get the fastest results for your practice. Once we know what that one thing is, and we’re still both excited about the possibility of working together, we talk shop. I’ll answer any questions you may have about my 1-on-1 coaching programs.
  2. Join my private Facebook group Healthcare Heroes to receive support in growing your practice, influence, and income through my FB live videos, interview series, cherry-picked articles, and resources. Be part of a community of like-minded holistic practitioners committed to transforming healthcare.