How to skyrocket your healthcare marketing ROI by creating your unique healthcare branding.
Hello! I am Madeleine Silva and for those of you who don’t know me, I teach holistic doctors, healers, and practitioners how to thrive in today’s rapidly changing patient-driven, digital economy. It’s not business as usual.
Healthcare branding is the difference between your toolkit and your niche.
And it really matters for your marketing ROI. Your toolkit is filled with your clinical expertise, all the stuff that you studied and trained to become a phenomenal health care provider. It’s your certification, your licensing courses, and your professional education. The stuff that gives you permission to call yourself a chiropractor, dentist, acupuncturist, occupational therapist, or any other healthcare profession.
I’m sure you are really passionate about all the cool stuff that you have been able to collect over the years in your toolkit.
But don’t make the mistake of leading with your toolkit in your marketing.
Being a nutritionist, physical therapist, chiropractor, or bodyworker is simply not enough in today’s rapidly changing economy. There are probably a dozen, if not hundreds of doctors, healers, and practitioners in your city or town. So leading with your toolkit in your marketing doesn’t let your potential patients know how you are different and unique in your approach and why they should choose you instead of the doctor down the street.
Although you may be really proud and excited about what’s in your toolkit, potential patients don’t really care if you are an acupuncturist, chiropractor, dentist, medical doctor, and a naturopath.
All they really care about is if you are going to be able to help them get well.
Eighty percent of patients today are searching online long before they ever put a foot in a healthcare provider’s office. It’s important that you have a very specific in marketing message that is searchable online.
Instead of searching for a medical doctor, chiropractor, dentist or acupuncturist patients are searching for a thyroid expert, diabetes specialist or a provider that could help them improve their golf swing, weight loss, or longevity.
Niching or Healthcare Branding is the art of speaking to very specific pain point experienced by a very narrow segment of the population
This is probably why most healthcare providers fear niching. Because they are concerned that niching would limit the people that they can help. If you’re already worried about not having enough new patients, then niching could feel like a very risky business.
Niching is one of the fastest ways for you to set yourself apart
Niching lets people know why they should choose you, instead of another health professional. But don’t just pick a niche because it’s a smart marketing. The magic really happens when you connect your true passion with your niching message.
I’m going to give you a couple of questions to ask yourself so that you can begin merging your passion and niche in your marketing message. It’s time to define your unique healthcare branding.
Here are the questions:
- Where you able to make the biggest impact?
- Who do you really love to serve?
- Who are your patients do you wish that you had more of?
- What legacy do you want to leave behind?
- What keeps you up at night?
- What is one thing that you will love to change and feel if you could what would it be?
- What are you really good at?
- What do you want people to say behind your back?
If you haven’t joined our Healthcare Heroes Facebook group yet, do it now! I love to hear how your marketing message is being refined, so don’t be shy and share what you up to in the world of marketing.
Until next time, Be a Healthcare Hero.
Hi, I’m Madeleine Silva. I teach health professionals of all kinds how to grow your practice, influence, and income by establishing yourself as the go-to expert in your community. Build, grow and scale your practice with the help of my coaching. Click HERE